DAILY VIOLET TONING SHAMPOO
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Eliminates brassy tones to enhance blonde, gray and silver hair
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Features Advanced Brightening Technology to increase brightness by up to 80%
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Prevents oil buildup to reduce frequent washing
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Increases manageability by up to 20% after first use
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Formulated for daily color maintenance
Directions: Shampoo: Massage into wet hair, add water to lather. Rinse. Follow with Kenra Brightening Conditioner.